Influencer marketing is booming (we know, we know—you’ve heard that before). But what most brands don’t talk about is how frustrating it can be to actually find creators who are the right fit.
You’ve got spreadsheets. You’ve got bookmarks. You’ve got 17 tabs open with creators you kinda-sorta like but haven’t reached out to yet.
Sound familiar?
Here’s the thing:
It’s not just about finding someone with 50k followers and a decent engagement rate. It’s about finding creators who get your brand—who genuinely want to work with you and can speak to your audience like a trusted friend, not a walking ad.
That’s where most of the time gets eaten up. Not in choosing influencers—but in trying to track them down, pitch them cold, and pray they reply before your campaign launch date.
So what’s the smarter play?
Let them come to you.
When creators apply to your campaign (not the other way around), you’re not guessing whether they’re interested—they’ve already raised their hand. And that changes everything.
You go from “search and hope” to “post and pick.”
Less chasing. More collaborating. And fewer late-night DMs asking, “Hey, just following up…”
TL;DR:
- Finding creators isn’t the hard part anymore.
- Finding ones who want to work with you? That’s gold.
- Build a campaign, let them come to you, and spend your time on the collab—not the cold pitch.
Scout makes this part easy. You bring the brand—we’ll bring the right kind of inbox traffic.
